The holidays are a magical time of year, a time when people are feeling extra generous and are more likely to support businesses that they love. If you're a small business owner or entrepreneur, now is the perfect time to ramp up your marketing efforts and get your business noticed by potential customers. Not sure where to start? Here's your holiday marketing chaperone, with everything you need to know to boost your business during this festive season courtesy of the Terrell Chamber of Commerce Convention and Visitors Bureau.

Post Useful, Interactive Content

One great way to get people engaged with your brand during the holidays is to post interactive content on your social media channels. This could be anything from a holiday-themed quiz or poll to a festive video or graphic. People love getting involved in holiday fun, so make sure your content is creative and engaging.

Run a Giveaway or Contest

Everyone loves a good giveaway, so why not use this holiday season as an opportunity to hold one for your followers? You could give away a prize related to your product or service, or even something festive like a holiday ham or basket of goodies. Just make sure to promote your contest across all of your channels and make it easy for people to enter.

Create a Gift Guide Using PDFs

If you sell products that would make great gifts, put together a gift guide on your website or blog. It’s easy to write one in Word and turn it into a PDF with an online tool. This is a great way to show people how your products can be used, and it helps take the guesswork out of gift-giving. Make sure to include plenty of photos and links so people can easily find and purchase the items you've featured.

Add Holiday Packaging

Make your products stand out from the crowd this holiday season by choosing festive packaging. This could be anything from special edition gift boxes to seasonal wrapping paper or ribbons. People love receiving beautiful packages, so make sure yours are ready for the holidays.

Engage Your Customers with Social Media

Social media is a great way to connect with customers and build relationships. This holiday season, take some time to engage with people who are talking about your brand online. Thank them for their support, answer any questions they have, and just generally be present on social media. People will appreciate the personal touch and it will go a long way in building loyalty among your customer base.

Host a Seasonal Event

If you have a brick-and-mortar location, consider hosting a special event during the holidays. This could be anything from an ugly sweater party to a toy drive or cookie decorating contest. Get creative and come up with an event that will appeal to your target audience. Promote the event heavily in advance so people don't miss out.

Help a Favorite Local Charity

Another great way to boost your business during the holidays is to support a favorite local charity. There are many ways you can do this, such as holding a food drive at your store or donating a portion of the proceeds from sales of certain products. Pick a charity that aligns with your values as a business and get involved.

Celebrate Loyal Customers

This holiday season, show your loyal customers how much you appreciate them by giving them special rewards. This could be anything from exclusive discounts to early access to new products or services. Whatever you choose, make sure it's something that will truly delight them and show them how much you value their business.

Partner with Neighbor Businesses

Finally, consider partnering with other businesses in your area during the holidays. This could be something as simple as cross-promoting each other's products or services or co-hosting an event. Working together is a great way to reach new customers and make the most of the holiday season.

If you're looking for ways to boost your business this holiday season, look no further than the holiday marketing chaperone. This guide provides tips and tricks on how to create festive social media posts, run successful promotions, and stand out from the competition. With the holiday marketing chaperone by your side, you're sure to have a successful holiday season!

Access even more great resources to help your business grow and thrive in our community by joining the Terrell Chamber of Commerce Convention and Visitors Bureau.